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  • Chilston Park Hotel - Lenham

    Spaces left
    • 15th Jun 2021
    • 9:30am - 4:30pm
    • £295.00 (+ VAT)
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In-house training

  • All of our courses can be delivered in-house and are tailor-made to your needs. Held online via our virtual classroom or where safe to do so, at your premises or a nearby venue.
  • £1195 (+VAT & travel)
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Why book this course?

Sales can be a high pressure environment, and you want to get off to a good start. If you’re new to the sales role or are looking to integrate selling or account management, it’s vital that you gain an understanding of tried and tested sales techniques. Without them, you may not gain the conversions you need to gain enough time to improve.

Our Effective Sales Skills and Techniques course will drill you in the fundamentals of salesmanship, giving you the confidence you need to see sales through. You’ll learn about the role of the salesperson; how to research your client and set objectives; how to present benefits; closing sales positively, and overcoming any objections or resistance.

Who is the course for?

This course is ideal for anyone new to a sales role and environment, or anyone who incorporates sales into their job. 

This course will also benefit those with experience but no formal coaching or training in the art of selling, helping to refine your technique and giving you a forum for advice and feedback.

What content will the course cover?

  • Setting objectives & understanding the sales process

  • The role of the salesperson & making a strong first impression

  • Building rapport through good listening & effective questioning techniques

  • Understanding the AIDCA theory and how it applies

  • Applying the ‘Seven Steps of a Sale’, including:

    • Matching the product to what the client wants and avoiding assumptions

    • Presenting your product using features and benefits

    • Overcoming objections and resistance 

    • Closing the sale confidently

  • Dealing with difficult clients and rejection.

What will I get out of the training?

Selling is not just about your product knowledge but your people skills, and how to form an emotional connection with the buyer. Our course will increase your understanding of salesmanship, helping you to build a rapport with your clients, and to do more listening than talking. Ultimately, you’ll learn to better understand what your buyer is looking for, and how to give it to them.

At Kent Trainers, we’re proud to tailor our courses to the individual needs of all businesses. Our Effective Sales Skills and Techniques course engages learners with practical examples, and invites you to ask questions and seek feedback. By discussing your unique situation and experiences, you’ll gain a unique understanding of sales that will help in your daily role.

What is the duration of this course?

This is a 1-day course. 

The course commences at 9:30am and we aim to finish at approximately 4:30pm.
On all our scheduled courses, lunch is included and refreshments are provided throughout the day.

For virtual courses, we run 2 x 2 hr sessions. Timings are 1000 to 1200 and then 1400 to 1600.  

For in-house courses, timings can be adapted to suit your requirements.

Who will train me?

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Director & Principal Trainer

Suzanne Shaw

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What is my experience

I have been fortunate enough to have worked across the globe, with over 20 years in senior management and training roles. Throughout this time, I have gained a wealth of experience working across a diverse range of teams, cultures, and industries.

My roles in learning and development have been across both the private and public sector. These included working as a European Training Manager, based in Italy, as well as Senior Lecturer, delivering customer service training to NVQ's levels 2 & 3. Whilst working as Head of Training at a Kent based consultancy, I also headed up the delivery of ILM programmes and became the Internal Verifier for all courses up to level 7.

In 2006 I launched my own Training and Business Consultancy, allowing me to incorporate my knowledge of Business Management with Training. My focus since then has been on developing and delivering bespoke Personal Development and Management training courses for not only SME’s but right through to large corporations and public sector.

What is my area of expertise

I oversee the Kent Trainers training programmes, including the Leadership and Management programmes, which are accredited by The Institute of Leadership and Management. I maintain a keen interest in keeping our focus on delivering high quality, consistently relevant courses.

Specialist areas I cover include:
Management and Leadership
Performance Management
Customer Service
Team Development
Sales/Telesales
Coaching and Mentoring
Personal Development

Why I love inspiring others

I have a passion and enthusiasm for training which I believe is crucial to any training environment.  I believe in giving inspiring, thought provoking training that is not only engaging but can be utilised in real life, whether that is in business or life in general.