Strategic Commercial Awareness

Who is it for?

This Strategic Commercial Awareness course is for Senior Managers, Key Players in the Business, Shareholders and Proprietors.


This one day course provides senior managers and leaders with the tools to connect all the key factors required to take the business in a planned direction.  It combines the vision statement with the financial and commercial information to assess where you are now as an organisation and then create a strategic business plan for the future.

You’ll come away being able to work “on” your business rather than just “in” it.

Course content

  • This course will ensure that you have a clear understanding of the key issues impacting your organisation.
  • You will explore how key financial ratios relate to your organisation
  • You will analyse how your organisation is affected  by both the external and internal factors and create a SWOT analysis which will enable you to devise a cogent Business Strategy together with a Vision for your organisation.
  • Finally you will be able to create a Strategic Business Plan which will enable you to apply a strategic focus to your organisation and to devise appropriate tactics to deliver this.

Course duration

1 day, normally between 9:30 and 4:30


"Highlighted our core values and will enable us to focus on our key values and drivers for the business."

"Brought to team closer together."

"Very useful, focused our direction and discussions enabled us to focus on new ways of approaching objectives."

"Given clear guidance by our trainer, who was very knowledgeable and who was engaging and informative."

"With the follow on workshops we can focus on our strengths and opportunities."

Comments from delegates from CPM Retail Ltd

In house options and costs

This course is offered as an in-house option either at your offices or one of our prestigious venues. If you choose to use one of our venues room  hire and catering would be charged at our specially negotiated rates.

The cost of an in house course including all training materials for up to 12 delegates is £1,195 + VAT.


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