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Making Social Media work for you.pdf

Who is it for?

This social media course is for anyone who wants to use social media to raise their online profile and boost sales.

Description

After this practical hands-on social media workshop, you will understand the key mindset shift between traditional marketing and social media marketing. You will know how to use the four main tools to broadcast messages and engage with your customers – blogging, Twitter, LinkedIn and Facebook. And you will come away with a social media strategy that you can put into practice immediately.

Course content

You’ll find out:

• Why you should add social media to your marketing mix

• What to do (and what not to do) in social media

• How blogging adds value to your customers and can boost your search engine ranking

• How to use Twitter to drive web traffic and deliver customer service

• 4 key things to do on LinkedIn to be perceived as an expert

• 2 ways to use Facebook for business

• Monitoring your brand and buzz online

• Tying it all together to work more efficiently

• Measuring return on your investment

• Building a social media strategy

Course duration

1 day, normally between 9:30 and 4:30

Cost

£365 (+VAT) per person on scheduled course. £1125 (+VAT) for training at your premises for a group of staff.