Book this course

Marketing Essentials.pdf

Who is it for?

This marketing course is for anyone responsible for marketing an organisation, product, or service and looking for confidence in getting the message across in the most cost-effective way.

Description

If the term ‘sales’ is doing the deal, then marketing is getting attention in the first place. It’s the most important ongoing activity for any business.

This interactive marketing workshop is packed with theory, examples and practical exercises to demonstrate marketing best practice.

You will come away with all the main marketing principles at your fingertips, plus a marketing plan you can put into effect immediately.

Course content

• Traditional marketing: Basic marketing theory and how it can be applied in the 21st century

• Essentials of branding

• Writing headlines, sales letters and PR that work

• How to drive people through the marketing funnel: What activities can turn prospects into suspects and then customers, repeat customers and advocates

• The small changes that can make a big difference to your bottom-line

• Thinking outside the box to stand out from the crowd

• Web and email marketing: key differences between communicating on screen and in print

• Beginners’ guide to social media marketing: how to use blogging, Twitter, LinkedIn and Facebook to best effect
  OR
  Face-to-face marketing: tips & tricks to enhance your networking skills
  (this session can be adapted according to your requirements)

Course duration

1 day, normally between 9:30 and 4:30

Cost

£365 (+VAT) per person on scheduled course. £1125 (+VAT) for training at your premises for a group of staff.